Throat lozenges  

A throat-soothing lollipop created for children became the centerpiece of a playful campaign developed in collaboration with clay artist Andi Meier. Together, we created a memorable key visual featuring a small, sad character who regains their smile after receiving the lollipop — visually expressing comfort, relief, and emotional reassurance.

Building on this concept, we developed print ads, out-of-home visuals, window decorations, posters, and an AI-assisted animated spot, all centered around the character’s joyful transformation. The campaign slogan, “From sore throat to relief,” reinforced the message with warmth and clarity while complementing the child-friendly visual language.

Originally developed for commercial release, the project was later paused prior to launch.

Year: 2023
Format: Print Ads, OOF, Retail POS, Spot