Mounjaro Campagne "Mein Weg mit Adipositas"

In 2025, while working at Havas Life Düsseldorf, I contributed to the development of a cross-media campaign for Lilly’s Mounjaro®, addressing obesity and the challenges of weight loss. At the heart of the campaign was the idea of visualizing the feeling of being held back. Elastic resistance bands became a striking visual metaphor, turning an invisible struggle into something tangible and relatable. The campaign was developed across waiting-room posters, social media, and video advertising, combining bold visuals, strong headlines, and accessible health information across multiple touchpoints.

Year: 2025
Assets: TV-Spot, Social Media campagne, Poster